If there was one celebrity whose foray into fashion design I have eagerly anticipated, it would be Alexa Chung. There's something about her own sense of style, eclectic British school girl - always full of spunk, that made me wonder how she'd fare if she were to do her own clothing line. Apparently, the fashion gods.. or in this case, the lovely folks at Madewell were thinking the same thing. Quite a perfect pair these two make, dont you think?
Whilst there is nothing groundbreaking in the collection itself, it is chockful of pieces that are bound to be loved for a very long time. All of which are a reflection of Alexa's own well-loved style. Think preppy, peter pan collars, highwaisted jeans, girly dresses, oversized shirts with Alexa's own doodles on it, and feminine blouses all topped off with cozy looking knits and coats. The stuff of nostalgia. Very practical but not lacking in whimsy, I reckon.
photos from: thefashionspot
And to quote a bit from Alexa's interview in style.com “I want to bring back forties tea dresses, sixties mod dresses.... I want to bring cute back.” Indeed, she has. Cute, laidback and effortless makes for a truly wonderful debut collection.
Whilst there is nothing groundbreaking in the collection itself, it is chockful of pieces that are bound to be loved for a very long time. All of which are a reflection of Alexa's own well-loved style. Think preppy, peter pan collars, highwaisted jeans, girly dresses, oversized shirts with Alexa's own doodles on it, and feminine blouses all topped off with cozy looking knits and coats. The stuff of nostalgia. Very practical but not lacking in whimsy, I reckon.
photos from: thefashionspot
And to quote a bit from Alexa's interview in style.com “I want to bring back forties tea dresses, sixties mod dresses.... I want to bring cute back.” Indeed, she has. Cute, laidback and effortless makes for a truly wonderful debut collection.
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